The journal
A studio notebook, published only when there is something to say.
Essays and field notes on how the studio thinks. Not on a schedule, not on a topic list. Every entry earns its way onto the shelf.
Shelves
- Thinking
- AI
- Building
- Repositioning
- Systems
- Software
- Founders
- Search
- Photography
Thinking
The scarce resource is not code.
Building software has never been easier. Deciding what to build has never been harder. A short note on where the studio has decided to spend its attention.
6 min read
May 2026AI
AI as material, not spectacle.
Most AI in software today announces itself. We are more interested in the kind that quietly does its job and disappears, and in the small design decisions that make the difference.
7 min read
April 2026
Repositioning
Why we don't rebrand (and what we do instead).
Most identity work is a symptom of an unresolved question. Here is the one we start with, and why the answer is almost never a new logo.
In writing
Building
Vibe coding is not magic. It's leverage.
A short field note on what actually changes when a small team builds with AI, and what stubbornly does not.
In writing
Systems
What we learned shipping our own products.
Notes from a few years of quietly building at our own risk, Influde, Fotospots, and the ones that did not make it.
In writing
A few essays are in preparation. We would rather list them honestly than publish them before they are ready.
Want the next essay when it arrives? Write to us, we'll add you quietly.