PERSPECTIVES
On what is changing. And what that means for companies.
Thoughts on AI, products, positioning, digital coworkers and companies willing to look again at what still holds up.
Written from the studio, in between the building.
WHY THIS PAGE EXISTS
Almost every company needs the nerve to look at itself again.
Not because everything has to change. Because technology, customer behaviour and what is possible move faster than most companies do. Looking again now and then helps you decide, on purpose, what still holds up and what does not.
What a company says and what a customer actually experiences have to end up telling the same story.
COMING SOON
The first pieces are on their way.
This is where my pieces on the AI era and what it means for companies will appear: written from the studio, in between building.
- SoonAI and work
- SoonBuilding
- SoonPositioning
- SoonSystems
- SoonFounders
- SoonFindability
RATHER HEAR IT FROM SOMEONE ELSE
This is how I think. Experiences are how it turns out.
This page is what I see changing. What founders write themselves about working with me lives on its own page.

FROM ROBIN
This is where the pieces go about what I see while building companies, products and technology. Not to predict trends, but to get sharper on what is actually changing.
Robin Visser
Next step
Does any of this sound like your own company?
If a perspective touches something you are dealing with, we can look at it together.
