Website repositioning
Your company changed. Your website did not.
I help you get clear on who you have become and where you are heading, then build the website or platform that actually shows it.
Free demo · build from €3,000 excl. VATUsually a matter of weeks
Where it usually starts
“We probably need a new website.”
Maybe. But in most cases the website is not the problem, it is only the first place the problem becomes visible.
A site feels dated because the company behind it moved on while the story stayed put. You sell something else now, to different people, with different people. It just says so nowhere.
A new site on top of an old position looks better for about a year and then stops fitting again.
Which company is this website actually meant to represent?
When this fits
Do you recognise any of these?
Tap the sentences you recognise.
How I approach it
The position first, the pages second.
These six steps are not a questionnaire up front. They are the order we work in, and each one decides what the next can be.
01 · Position
Identity
Who have you actually become? Not who you were when the last site was built.
Sometimes it turns out no new site is needed at all and sharper choices on the existing one are enough. That is a fine outcome, and I will say so.
Why me
Normally this takes two suppliers.
A brand agency decides who you are and hands over a document. A web agency builds what you hand them. The work that matters falls between the two.
The thinking
I spent years helping companies with positioning, visibility and commercial direction. That is what most of the experiences on this site are about.
The building
I build software and digital products myself. There is no handover document and no second supplier between the idea and what ends up on screen.
The accountability
Because I also build it, I cannot get away with advice that turns out to be unbuildable. That sharpens the advice.
That is why I offer this. Not because I want to make websites, but because positioning that never becomes tangible rarely changes anything.
How a project runs
From a conversation to something live.
What you keep
Not only a site, but the thinking underneath it. That stays yours, including if you later want to carry on without me.
A sharp position: who you are, who for, and where you differ.
The words that go with it, usable beyond your site as well.
A website or platform that is live and doing its job.
The lead time depends on the size of the work, not on my calendar. I take on a limited number of trajectories at once.
Always included
Even in the smallest version.
These are not add-ons. This is what I consider a decent delivery.
- YoursThe code, the words, the domains and the accounts are in your company's name. No lock-in and no mandatory service contract.
- Yours to manageYou can change words, pages and images yourself without needing me.
- SecureCurrent security, encrypted traffic, safe forms and a privacy notice that matches what actually happens.
- FastBuilt to load quickly, including on a phone with a mediocre connection.
- FindableArranged, technically and editorially, so search engines and AI answer engines can find and place you.
- AccessibleReadable contrast, operable with a keyboard and working with a screen reader.
Scope and price
See first, then build.
You do not have to trust a proposal: you see a demo first. What gets built after that grows with what you need.
- 01
Demo
Free for now · soon from €1,500
A first working version of your website, starting from who you are now. After your request we have a short call, then I build it and you know exactly where you stand.
Fits: anyone who seriously wants to see what is possible.
- 02
Build
One-off from €3,000 excl. VAT
At the end of phase 1 there is a fully working site or platform. Compact, or with several audiences, custom functionality, integrations or a client area.
Fits: from independents to companies repositioning themselves who want more than words.
- 03
Keep building
Monthly, well below the start
Then we keep building with a fixed monthly fee well below the start. That spreads the investment and keeps your site moving, instead of standing still after delivery. Continuing is a choice, not a condition.
What your new site is built on
Not a business card, but a platform that keeps working.
The repositioned site is built on Fores3 Web OS, or on Fores3 Ecom OS when you sell online: built-in specialists, GEO and your own data, so it keeps up without you.
Questions
What people want to know beforehand.
The Business Review looks at your whole company and ends in choices and a first working demo. This trajectory is narrower: it is about your positioning and runs until your new site is live. If you have no idea yet what needs to change, start with the Review.
No. Quite the opposite. If it is fully settled you are mostly looking for a builder, and there are plenty of good ones. The value here is in the combination.
Sometimes. If the technical base is sound, the gain can sit in structure, story and sharper choices rather than a full rebuild. That becomes clear along the way and I will say so.
The demo is free for now. Building starts with phase 1, one-off from €3,000 excl. VAT, and at the end of it everything works. Then a fixed monthly fee well below that. What it will be for you, you know after one conversation.
Yes. The words are most of the positioning, so they are not a separate item you order alongside.
Your company, and you get everything needed to carry on yourself.
Yes. After phase 1 we keep building for a fixed monthly fee well below the start. It is not a condition: you get everything and can continue without me.
Yes, when the question goes beyond setting up a store. What selling actually turns on is usually positioning, which is exactly what happens here.
Book a call
Show who you have become.
Half an hour is enough to work out whether this fits. No quote follows that you have to wave away.
- Practical
- Free demo · build from €3,000 excl. VAT
- Usually a matter of weeks
- External costs such as photography or licences are agreed in advance.
- You say what is going on, I ask questions and think out loud.
- You hear what I would tackle, including when that means you do not need me.
- Then you decide. I read every message myself and usually reply within two working days.
